Standout Straight with Frizz Defense Complex is specially designed to make unruly and frizzy hair straighter, smoother, and helps reduce frizz, giving you beyond beautiful hair every day. Based on lab tests, Standout Straight repairs and protects for soft and smooth hair with daily usage. Transform your hair up to 4x straighter from the first wash compared to non-conditioning shampoo based on lab test. ASC Ref. Code U101P072617C