✅ SUPERIOR QUALITY: This coffee mug is made from stoneware ceramic, dishwasher and microwave safe, a perfect way to enjoy your coffee, tea, coco, hot drinks or cold drinks
✅ LOGO: Logo is printed on both sides of coffee mug, which will never fade after firing at a temperature of 1350 degrees
✅ HUMAN-BASED DESIGN : Extra-large comfort - grip C handle, holding it easily, drinking comfortably, perfect for left-hander and right-hander people, choose your capacity: 11, 15 or 20 ounces to fully satisfy your daily use
✅ SUPER PRACTICAL: Genius birthday gift for your mom, dad, grandparents, friends, relatives, classmates, bestie, brother, sister or anyone who love drinking coffee, tea and hot or cold drinks. This coffee mug is a novelty present for Christmas, anniversary, wedding, retirements, engagement, graduation, housewarming or other festivals
✅ NON-SLIP DESIGN: The bottom of our mug has a non-slip design to ensure that you will not slip in everyday use.
✅ Get your piece of history

• Ceramic
• 11 oz mug dimensions: 3.79″ (9.6 cm) in height, 3.25″ (8.3 cm) in diameter
• 15 oz mug dimensions: 4.69″ (11.9 cm) in height, 3.35″ (8.5 cm) in diameter
• 20 oz mug dimensions: 4.3″ (10.9 cm) in height, 3.7″ (9.3 cm) in diameter
• Dishwasher and microwave safe

The General Merchandise Company was a mail order company founded by David Kritzik and his two sons, Robert and Stanley, in Milwaukee, Wisconsin. Treasure Island was founded as GMC's discount store division, with their first location opening in Appleton, Wisconsin on November 24, 1961. The architecture of these stores, the work of Milwaukee architect Jordan A. Miller, was unique, having utilized a zig-zag pattern that was very prominent both inside and outside. Because of this, the store's merchandise was advertised as being "under the squiggly roof" well into the 1970s.

In 1961, J.C. Penney was looking to break into the catalog business, and after failing to reach an agreement with Aldens in October, looked to acquire General Merchandise, who at the time was the country's fifth-largest catalog merchant. A merger proposal was agreed upon in December 1961, with GMC’s acquisition approved in February 1962.[1]

The small chain, at this point only numbering five stores in Wisconsin, would announce plans in March 1967 to enter the Atlanta, Georgia market in its first expansion. Three stores in Forest Park, Doraville, and Marietta would open simultaneously on May 29, 1968, with a grand opening on July 31 coinciding with the completion of its grocery department.

The Treasure Island name was used into 1969, when it was announced in mid-May that the chain was to expand westward to Orange County, California. It was in July of the same year, however, while announcing an impending entry into the south Florida market that its new name, The Treasury, was divulged. This was, according to Jack F. Behrendt, then-vice president of the stores under J.C. Penney, to shift the chain's image and better express its personality. Stores in the Milwaukee and Atlanta, Georgia markets, in which the Treasure Island name was already well established, were not renamed.